SHELLEY & ANTONIA
CREATIVE DIRECTORS
Two Creatives. One Vision - to make creative that matters, make it gorgeous and make it memorable. Designer I Art Director meets Copywriter I Storyteller. Visual obsessive meets word nerd. A partnership that started at Saatchi & Saatchi and keeps getting better and better.
Our expertise? Beauty. Luxury. Lifestyle. Available to any brand that wants to look this good.
Using AI tools or old-school craft we create work that’s culturally relevant, strategically smart and visually distinctive.
Client List
BEAUTY
Boots Beauty & No7 • Dove & Dove Men • Max Factor • Illamasqua • Coty Fragrances • Head & Shoulders • Beauty Pie • Wella • SK-II • Olay • TRESemmé • Allergan • CoolSculpting & Juvéderm • EarthZest Organics • Rimmel • Sure • Axe • Nexxus • Primark beauty • Models Own • GHD • Aussie • Johnson & Johnson • L’Oréal • The Body Shop • Murad • LBB Skincare • APS
LUXURY
Nespresso • Coutts Bank • Fortum & Mason • Ralph Lauren • Lake & Co Property • Browns Fashion • Net-a-Porter • Mercedes • BMW • Land Rover • Hacker Crafts • De Beers • NEFT • Aberlour • Allt-A-Bhainne • Castore • Jaguar • American Express • Perrier • Häagen-Dazs
LIFESTYLE
Huggies • 21 Sid Coffee Store • Pandora • Heinz Infants & Baked Beanz • Penfolds Wine • Guinness • Vitamin Water • Rockstar • Wagamama • Carlsberg • Juice Burst • Thryve • Iams • Heineken • Reebok • Sprite • Tango • Robinsons • Kellogg’s • Mcdonald’s • McVities • Dos Equis • Amstel Light • Lloyds Pharmacy
dove - leave no trace behind
Everyone who's used self-tanner knows the aftermath - stained sheets, ruined clothes, orange handprints everywhere. Your home looks like a crime scene. Unless you use Dove’s Gradual Self Tan - easy to apply, leaves no trace behind.
CREDITS
AGENCY Ogilvy London
CREATIVE TEAM Leli Leitner & Coco Shellim
Boots no7 - Don’t Regret. Just reverse.
We all have skincare regrets - sunbathing in baby oil, sleeping in last night's makeup. If only we could reverse those moments? With No7 Future Renew, you can. Don't regret. Just reverse.
THE RESULTS
WAITING LIST
94,000+ consumers pre-launch
BREAKING THE INTERNET
Boots website crashes on launch day
LAUNCH RUSH
Demand for Serum breaks all records with 88,000 shoppers flocking in-store on launch day alone
IN-STORE FRENZY
Queues stretch across the country on launch day with average wait time of 2 hours
SALES SPREE
1 product sold every 2 seconds in the first few weeks of launch
CREDITS
AGENCY The Pharm
CREATIVE TEAM Sarah Wood & Brett Gascoigne
21 SID STREET - DOLCE Handmade
Sicilian baker Laura Lo Faro wanted to open an Italian coffee shop in the heart of Hackney. She needed to stand out in a sea of independents. The answer was in her hands. Italians are known for speaking with theirs. Laura was no exception, she speaks and bakes with hers. So this identity was born. Truly ‘Dolce Handmade’.
AWARDS
D&AD: Shortlist, FAB: Silver, Mobius: Silver, The Drum: Commended, New York Festival: Finalist, Fresh: Bronze
CREDITS
AGENCY WMH &I
CREATIVE TEAM Garrick Hamm, Chris Ribet, Holly Mattacott-Cousins
COOLSCULPTING - TRIED THAT
Pitch win. From first idea to launch. Coolsculpting had lost its way - outdated, clinical, forgettable. No-one knew what it stood for, and worse, no-one cared. We brought it back to life by sparking imagination, backing it with science and inspiring people to become the best version of themselves. Rolled out across Europe in digital, social and OOH, fuelling expansion and a huge lift in online interest.
CREDIT
AGENCY JWT
EHLERS-DANLOS SYNDROME - SUPER flexible not superhuman
Ehlers-Danlos Syndrome (EDS) has a deceptive superpower – excessive flexibility. It might seem like a gift, but it masks a painful reality. On average, it takes 12 years to get a diagnosis. A campaign was created to raise awareness, be less flexible and demand answers.
AWARDS
The Drum: Gold, CreativePool: Gold, New York Festival: Bronze, Art Directors Club: Merit, Graphis: Gold
CREDITS
AGENCY WMH & I
CREATIVE TEAM Mark Nichols, James Flint, Dan Coleman
THE ONES
THAT GOT AWAY
L'Oréal - I AM MY OWN COLOR
Before you can express yourself, you need to see yourself - truly. Not as black, brown or white. But as a unique, unrepeatable mix of tones and colors. Your own color. The problem? Most foundations don't see you that way. They simplify. They approximate. So L'Oréal True Match changed that.
Insight
For too long, ‘finding your shade’ has meant compromising - settling for close enough. Most foundations use 4 pigments. L'Oréal's scientists added 2 more, making 6, precisely matching 100% of undertones worldwide. Close enough is over.
Idea
Let’s not divide by skin color but unite with pigments. Because your foundation shouldn't guess. It should be your True Match.
MANIFESTO
I AM more than just one color.
I AM my skin tone AND undertones.
I AM a celebration of all my colors.
Deeper than skin deep.
More complex than my complexion.
I define who I AM.
True Match is more than a foundation.
The appliance of science goes beneath the surface with Skin Matching Technology™.
Formulated with up to 6 pigments to match 100% of skin tones that go beyond black, brown, olive and white.
Adding blue for a richer, deeper hue.
And green for a fresher, truer match.
Because my skin color is beautifully complex.
And so AM I.
I AM MY OWN COLOR.
I AM WORTH IT.
CREDIT
AGENCY McCann
TRESemmé - cult status
THE BRIEF Get women to reappraise TRESemmé as a premium brand by embedding TRESemmé in the ANYTHING BUT ORDINARY CULTURE.
CONCEPT 1
Human Insight
People view their appearance as part of their daily performance, a way to project confidence and individuality. They want tools that don't just enhance how they look, but empower them to shine.
Cultural Insight
We live in a performance culture where everything is content. The products people use are no longer just tools, they're part of the show.
THE IDEA
Whether you're crushing it at the gym or curating the next big exhibit, your hair is always in the spotlight.
Not average. Not ordinary. Extraordinary.
You build your look with the same intensity you build your life - intentionally, obsessively, unapologetically distinct. Because you expect the best, and so do we.
That’s why TRESemmé combines salon technology with treatment-led haircare to deliver high performance, always.
Because this isn’t just hair.
It’s your headlining act. Your standing ovation.
THIS ISN’T HAIRCARE.
THIS IS PERFORMANCE.
SOCIAL One of four social shorts produced across different cohorts and hair types.
For curly-haired women wanting glossier curls, better curl retention and less frizz.
Utilise infinite scrolling (Instagram, TikTok, Pinterest etc), as a format to dramatise the performance of the hair.
OOH
CONCEPT 2
Human Insight
People today are creating their own opportunities rather than waiting for them - and they want products that keep them stylish and ready for anything.
Cultural Insight
In a world where ambition and connectivity shape success, people gravitate toward brands that keep up with their always-on lives. TRESemmé rises to every occasion - whenever, wherever
THE IDEA
Life is happening NOW. You're not following its pace, you're setting it. Unexpected Teams call? Last-minute A-list event? Spontaneous brunch? Bring it.
Because whatever lands, stacks up or gets scheduled, with TRESemmé you're always ready.
Salon-developed tech with treatment-led haircare that goes beyond what you'd expect from a brand. And then some. Whatever. Wherever. Whenever.
TRESemmé. For those who never just show up - they arrive.
STAY STATEMENT READY.
SOCIAL Two of four social shorts produced across different cohorts and hair types.
1. Women for whom every day is an occasion and always ready to make a beauty statement.
2. Style-switchers who don’t commit to just one aesthetic to stay on trend.
WHAT’S YOUR STATEMENT SOCIAL FILM
Our models stride confidently toward camera, showcasing magnetic, salon-quality hair. As they hit their mark, each shares what staying Statement Ready means to them.
#WhatsYourStatement
PORTRAITS
Strong portrait stills captured alongside the film - confident, bold, statement-making.
OOH
CREDIT
AGENCY Fresh Film Studio
dove - global shoot with a mission
The BRIEF Facilitate a global talent shoot - but with a creative concept woven in - so we don’t just capture images, we capture a PRable story.
THE INSIGHT
Breaking into beauty isn't easy. It's competitive, inaccessible and lacks clear pathways, especially for underrepresented communities. While artists, stylists and founders get the spotlight, critical behind-the-scenes roles, from beauty scientists to tech innovators, remain overlooked. The future of beauty isn't just about who's in front of the camera. It's about the diverse talent driving change behind it.
THE WHY
CULTURAL RELEVANCE
A shift is taking place. Female mentors, or 'femtors,' are redefining how women support women - building spaces that are more inclusive, accessible and empowering than ever.
The beauty industry is evolving fast, creating career paths beyond traditional roles: Digital Makeup Artists, AI Beauty Consultants, Beauty Tech Innovators. Femtors are at the forefront, breaking barriers and providing access to the networks and skills needed to thrive.
36% of beauty professionals with physical disabilities are business owners or entrepreneurs - well above the national average of 25%. A stat that highlights both the appeal of beauty and the reality that many must create their own opportunities.
THE HOW
Picture a weekend where energetic, inspiring women come together - beauty industry experts and those just starting out - united by passion, creativity and a shared vision. A space to collaborate and shoot a new Dove project: Femtors & Femtees.
THE SHOOT
Here's the twist:
halfway through, the Femtees take the reins - calling the shots and shooting the very women who've femtored them all weekend.
More than a photoshoot - a celebration of sisterhood, growth and women supporting women. All captured on camera.
PR
“Forget Mentors. Femtors Are Here -
And Dove Just Gave
Them a Global Stage.”
The Opportunity
Global Mentoring Day (April 27, 2025) The perfect moment to spotlight peer-to-peer mentorship and women empowering women.
Women's Entrepreneurship Day (November 19, 2025) Celebrating women entrepreneurs - aligning perfectly with the femtoring mission.
The beyond
Brand Level: Partner with organisations like Human Beauty (founded by Millie Flemington-Clare, inspired by her own experiences as a disabled woman) to build femtorship and apprenticeship programmes for individuals with disabilities in beauty.
Global Connections: Virtual networking and pop-up workshops keeping Femtors & Femtees connected beyond the shoot.
Evergreen Content: Behind-the-scenes moments and highlight reels on Dove's channels, celebrating the diversity and talent of Femtors & Femtees.
Social Movement: Launch #BreakthroughBeauty - inviting women to share their stories of breaking into the industry.
CREDIT
PRODUCTION Fresh Film Studio